Sense of Taste

Fine Foods for Festive Gatherings

With international as well as local exposure and experience, Chef Peter decided to start his exclusive catering company, Sense of Taste in 2001.

Chef Ayub and his team have had the privilege to cook for Ruby Wax, Deputy President of South Africa, Phumzile Mlambo-Ngcuka, Dr Mamphela Aletta Ramphele, Jamie Foxx, the English Cricket Team, as well Beyonce & J-Z. Sense of Taste also did the event for Kim and Khloe Kardashian at the famous Athol Fugard Theatre, a spectacular event for 400 guests

And another very prestigious occasion was the birthday celebration for late Professor Jakes Gerwel , a sumptuous canapé bowl dinner for 700 guests held at the Artscape Theatre, followed by a superb show by David Kramer.

An incredible huge honour for Chef Peter, was to personally prepare the favourite meal (oxtail) of former Ex President, Nelson Mandela during the opening of the Nelson Mandela Gateway in V&A Waterfront.

Sense of Taste’s reputation rests on passion, attention to detail, creativity, and energetic drive, which ensures that every event will surpass all expectations.

Chef Peter Ayub

"There is no such thing as perfect food” says Chef Peter with a wicked smile. “Only the idea of it, then the real purpose of striving toward perfection becomes clear – that is to make people happy and that is what cooking is all about."

Sense of Taste

Sense of Taste

Sense of Taste Cook book

“I love Peter’s very approachable blend of serious and quirky when it comes to food. He knows his stuff and has a wonderful “sense of taste”, but he keeps it real by delivering it all with a glint in his eye and a grin on his face” JUSTINE DRAKE – FOOD EDITOR, AUTHOR AND CELEBRITY

School of Taste


Tel: +27 (0)82 5789 029


Cape Town, South Africa

Sense Of Taste

© Copyright 2015 - Sense of Taste by Peter Ayub
Photographs by Myburgh Du Plessis and Sam Du Toit
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